How not to be a Sell-out (while selling out) pt.1+2
| Arrangör | STPLN |
|---|---|
| Plats | STPLN, Malmöhusvägen 5, Malmö |
Navigating the complex world of creativity isn’t just about mastering your art; it's equally about mastering the market. For contemporary artists, playwrights, poets, sound designers, performance artists and alike, balancing the intricate dance of administration, time management, and creative expression is no small feat. Yet, making your voice heard amid the cacophony of the creative industry is essential.
In this open lecture we delve deep into the essence of effective self-promotion that aligns with your artistic integrity as we'll explore how your social, cultural and financial capital impacts your ability to grow and successfully reach out as an artist. We will also look at how you can start thinking about marketing with the method of funnels.
This lecture comes in two parts and is designed to be participatory and explorative with individual homework assignments and workshop elements. In the second lecture we explore the nuances that distinguish communication, marketing, and branding — not just as business terms, but as vital tools for creatives to forge meaningful connections with your audience, without compromising your vision.
Workshop leader is Fredric Öslöf and this is how he self-promotes:
"I guide creatives in articulating their narratives without diluting their artistry. At Hyper Island, I teach the craft of branding and storytelling to help people and brands tell their story. My goal is to help you articulate your narrative without compromising your artistry. Together we will create a game plan for how to organize your communication efforts and set up individual goals."